By using social media hashtags, LWT expands its episodes across multiple platforms and media outlets. One particular hashtag, #tuckercarlsonfuckshisroomba, has taken a life of its own on instagram:
https://www.instagram.com/explore/tags/tuckercarlsonfuckshisroomba/
Hashtags are used by LWT to encourage audience participation far beyond the broadcast-only medium of the television show. Hashtags cause a much wider reach and are used to great effect while trolling.